TurningArt, a Boston, MA-based startup that allows users to shop for artwork and try it out in their homes, has raised $1.5m in funding.
The company intends to use the new capital to introduce new delivery options, expand its artwork collection, and build up its core team.
Launched in August 2010 by CEO Jason Gracilieri, TurningArt works with independent artists from across the country to allow customers to try prints of original artwork in their homes without committing to a purchase. Customers can try as many prints as they like for a monthly fee.
In conjunction with the funding, Fouad ElNaggar, SVP of CBS Interactive and former venture capitalist at Redpoint Ventures, will join NextView’s David Beisel on the company’s board of directors.