Venture backed Tapjoy, a San Francisco, CA-based mobile advertising and publishing platform, has launched a new $5m program designed to support developers throughout Asia in the innovation and growth of Free-to-Play mobile apps for the Android and iOS platforms.
The vehicle, called the Tapjoy Asia Fund, offers monetary and marketing support to both new mobile game studios starting a new venture and experienced game developers looking to self-publish and grow their user base for current apps.
The initiative marks the company’s continued commitment to the Asia Pacific market, with offices already located in Beijing, Hong Kong, Tokyo and Seoul.
Developers participating in the Tapjoy Asia Fund will receive working capital needed to get started, leverage the company’s resources to increase revenue streams and monetize users, and Free-to-Play Gaming and Virtual Economy expertise.
The Tapjoy Asia Fund follows the Tapjoy Android Fund launched in the U.S. last year, which resulted in 155 new apps being developed.
To apply for the fund visit: http://info.tapjoy.com/app-developers/tapjoy-asia-fund/ or email firstname.lastname@example.org to learn more.
Backed by J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures, Tapjoy provides a mobile advertising and monetization platform which allows users to select personalized advertisements (watch videos, subscribe to services, install applications and participate in other types of advertisements) in exchange for virtual rewards they can use in their favorite apps. The company operates an in-app advertising platform that aims to help developers acquire new users and monetize their applications, as well as an advertising marketplace that allows brand advertisers to reach a global mobile audience spanning more than 20,000 applications.