Sweet Tooth Inc., a Waterloo, Ontario, Canada-based developer of eCommerce customer loyalty software, has raised $2.25m in funding.
Backers include OMERS Ventures, which committed $1.5m in seed financing, MaRS Investment Accelerator Fund (IAF) and Points International (TSX:PTS)(NASDAQ:PCOM).
According to a written statement, an additional $750k is forthcoming from other sources.
Launched in 2009 by CEO Jay El-Kaake, Sweet Tooth provides a user-friendly system for merchants to create ‘points’ programs and deliver online and in-store rewards to their customers. To date, over 1,500 merchants have used the company’s solution to actively engage and reward more than 15 million consumers worldwide.