With the investment, integrated traditional and digital media and direct marketing company Cox Media Group acquired a “strong” minority interest in the company, currently valued at nearly $60m.
iHigh intends to use the funding for product development and corporate expansion.
Led by chairman and CEO Jim Host, the company provides free Web-based tools and live video streaming capabilities that enable organizations – local high schools, youth groups, as well as national organizations such as USA Swimming, USA Wrestling, and the National Junior College Athletic Association (NJCAA) – to connect to their audiences by broadcasting live content to PCs, smartphones, tablets, and any other Internet-connected device.
Developed initially to support high school athletics and having spread to colleges and other affinity groups, iHigh enables students, coaches, boosters and other school supporters to connect with parents, their communities and local and national advertisers.
It is currently operating in all 50 states and Puerto Rico, and seven countries including Canada.