GroSocial, an Orem, Utah-based provider of a drag-and-drop app builder for contests, sweepstakes, and other promotional offers, has raised $1m in funding.
The round was led by Kickstart Seed Fund, with participation from Monarch Ventures, Rock & Hammer Ventures and other angel investors.
The company intends to use the new capital to double its headcount and to enhance its platform with social marketing campaign automation features and integrations with additional social networking sites.
Led by CEO Zach Mangum, GroSocial offers Customizer, a drag-and-drop app builder that helps businesses create their own contests, sweepstakes, and other promotional offers that can be published directly onto their business Facebook Pages. It currently allows co-branded integration with strategic partners such as HubSpot, SurveyMonkey, Wufoo, and others.
Clients include both small companies and larger businesses, including eBay and Skullcandy.