DataSift, a San Francisco, CA-based social data platform company, has secured $7.2m in a follow-on Series A funding round.
Backers include existing investors GRP Partners and IA Ventures.
The company intends to use the funding to accelerate the adoption of its platform.
Founded by Nick Halstead and led by CEO Rob Bailey, DataSift provides a Big Data platform for social data that aggregates billions of interactions from over a million public social data sources such as Twitter, Facebook, YouTube, blogs, forums and online message boards. It recently integrates with NewsCred.
The company’s platform evaluates each social interaction from multiple dimensions, applying natural language processing to turn unstructured data into structured information ready for analysis to identify sentiment, trending web-links, location, social influence and topics. Launched five months ago, DataSift has signed up close to 200 corporate customers.
The company also has offices in Reading, U.K.