NJOY Receives $20M Investment from Catterton Partners

NJOY, a Scottsdale, Arizona-based electronic cigarette brand, has received a $20m investment from private equity firm Catterton Partners.

The investment will be used to accelerate NJOY’s brand awareness, growth and other business development opportunities.

Led by President and CEO Craig Weiss, and Executive Vice President Roy Anise, NJOY is is available in over 20,000 retail locations nationwide. The company offers a variety of rechargeable and non-rechargeable electronic cigarette products made for adult smokers. These products provide nicotine and rich tobacco and menthol flavor without smoke or odor.



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