Friendgiftr to Be Acquired by Aurora Borealis Investments

Friendgiftr, a Hollywood, CA-based e-commerce site providing virtual pre-paid cards through the social web, has agreed to be acquired by private equity firm Aurora Borealis Investments, for an undisclosed amount.

Led by Founder and CEO Rob Carpenter, Friendgiftr is a social rewards community that rewards people and their friends for the activities they engage in every day, like shopping. It has commercialized social media with multiple major merchant brands by providing e-commerce storefronts, mobile storefronts and partnerships with digital content providers, among others.

The company has partnered with companies ranging from groundbreaking startups to Fortune 500 businesses, and its technologies and business methods have been replicated by some of the most successful companies in the world.



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