Facebook to Acquire Tagtile

Facebook is to acquire substantially all of the assets of Tagtile, a San Francisco-based start-up that offers a customer loyalty mobile application, for an undisclosed amount.

Co-founded by Soham Mazumdar and Abheek Anand, who will join the social networking company, Tagtile helps local businesses identify, engage and increase repeat purchases from customers through a loyalty and direct marketing solution.

The company’s  product consists of a custom hardware device, the Tagtile Cube, that merchants place at their cash counter. Users record their transactions at these businesses by tapping their smartphone against the Tagtile Cube, and get rewarded for being a loyal customer.



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