DITTO, a Mountain View, CA-based eCommerce site for designer eyewear that uses patent-pending 3D virtual fitting technology, has closed a $3m financing.
The round was led by August Capital, with participation from angel investors, friends and family.
The company intends to use the new funds to further develop its technology, add to its team, and market to customers.
In conjunction with the funding, Howard Hartenbaum, general partner at August Capital and founding investor in Skype, is joining the company’s board.
Co-founded by CEO Kate Endress, Sergey Surkov and Dmitry Kornilov, DITTO.com is a website that allows consumers to record a short video with their webcam to create a 3D virtual self, or “DITTO”. Users can virtually try-on eyewear in 180-degree views to see how a particular style looks and fits their face before they make a purchase. The site offers an extensive selection of designer frames including Persol, Chloe, Ray-Ban, Tag Heuer, Vera Wang and others.