Tap.Me, a Chicago, IL-based developer of a platform for creating branded enhancements in mobile games, has raised $3.2m in venture capital funding.
The round was led by Hyde Park Venture Partners, with participation from I2A Fund, Western Technology Investment, Great Oaks Venture Capital, FireStarter Fund and Hyde Park Angels.
The company intends to use the capital to accelerate its growth in the marketplace. To this end, it added Jeffrey Lapin, former CEO of Atari, Sam Yagan, co-founder of both OkCupid and Excelerate Labs, and Stuart Larkins, Managing Director, I2A, to its board of directors.
Led by CEO Matt Spiegel, Tap.Me provides a scalable platform that enables the creation of contextual branded integration points within mobile and web games. The company has also agreed with Fluik Entertainment, an Edmonton-based game developer, to integrate its platform into Fluik’s titles, including its “Office Jerk” mobile game.