The company intends to use the funding to grow in all areas of its business.
Co-founded by mobile industry veterans Changfeng Wang and Jennifer Lum, Adelphic Mobile has just launched its Predictive Data Platform™ (PDP),that offers a suite of solutions for advertisers to reach their desired audiences and for media owners to manage, and monetize their ad inventory. It features a new targeting technology (AudienceCubeTM) that leverages data predictive of campaign performance to find and engage mobile audiences.
During the private beta period, Adelphic secured support from Mobext.
In conjunction with the funding, Antonio Rodriguez, general partner at Matrix Partners, has joined the company’s board of directors. Adelphic recently added Joseph Grabmeier as Chief Financial Officer.