Stylistpick.com, a UK-based subscription-based fast fashion brand,has raised $11m in Series B funding.
Stylistpick.com intends to use the funding to accelerate the growth of the business in the UK and to expand into new markets.
Launched in November 2010 and led by CEO Felix Leuschner, the service has already attracted over 600,000 members. Stylistpick allows new subscribers to complete a style quiz to establish their fashion profile. For £39.95 a month, they then receive a monthly online showroom – tailored recommendations of shoes, bags and jewellery – created by celebrity stylists and tailored to their taste.
In conjunction with the funding, Davor Hebel, Partner at FGPE, has joined the company’s board.
In the Fall of 2011, Stylistpick also announced an exclusive collaboration with celebrity Cheryl Cole, who serves as the company’s ambassador and designs her own Stylistpick collections available on the site.