Marin Software, a San Francisco-based provider of an ad management and optimization platform, has raised $30m in funding.
Backers include Asia investment company Temasek, SAP Ventures as well as existing investors Benchmark Capital, Crosslink Capital, DAG Ventures, and Triangle Peak Partners (read here).
The company intends to use the capital to bolster product development, customer support, and service delivery worldwide.
Founded in 2006 by CEO Chris Lien, Marin Software provides an integrated platform for managing search, social, display, and mobile marketing. The company currently serves more than 1,500 advertisers and agencies in 160 countries with 25 currencies. Customers include iProspect, [email protected], Razorfish, Macy’s, Experian, and University of Phoenix. It has offices worldwide.
In addition to the funding, Frank van Veenendaal, President of Worldwide Sales and Services at salesforce.com, has joined Marin Software’s Board of Directors.