Fluid Raises $24M

Fluid Inc., a San Francisco, California-based provider of digital services and customer experience solutions for online retailers, has received a $24m growth equity investment from funds managed by Goldman Sachs Asset Management.

The company intends to use the proceeds from the investment to expand its suite of SaaS-based merchandising solutions. Fluid plans to hire 200 new employees in the next two years across R&D, sales, marketing, customer support, delivery and agency operations.

Founded in 1999 and led by CEO Kent Deverell, Fluid partners with retailers to design and deliver innovative online experiences designed to enhance conversions and consumer loyalty. It provides agency services and a suite of standalone SaaS solutions.
Agency services include end-to-end ecommerce deployments, customer experience strategy, user experience design, creative development, and engineering.
The SaaS-based product family provides online retailers with the ability to offer dynamic product interactions (Fluid Experience), consumer-driven product customization (Fluid Configure), and social shopping and sharing opportunities (Fluid Socialize).

Customers include brands like The North Face, Quidsi Brands (Diapers.com, Soap.com, Wag.com, Casa.com), Sears, Benefit Cosmetics, JELD-WEN, and Brooks Brothers.

The company has offices in New York and Chicago.



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