Fits.me Raises Series A Funding from Entrepreneurs Fund

Fits.me, a London, UK-based provider of virtual fitting rooms and associated technologies to the fashion
ecommerce industry, has raised a seven figure Series A funding round from Entrepreneurs Fund.

The company intends to use the capital to expand its marketing and sales efforts.

Led by co-founder & CEO Heikki Haldre and CTO Paul Pällin, Fits.me is a virtual fitting room for online clothing retailers including Ermenegildo Zegna and Thomas Pink.
Based on technology developed by Tartu University – Laboratory of Intelligent Materials and Systems (Estonia), Tallinn Technical University – Centre of Biorobotics (Estonia), Human Solutions GmbH, a provider of anthropometrical data (Germany), Fits.me has moved its corporate headquarters to London, England with engineering, operations and production remaining in Tallinn and Tartu, Estonia.

The company is currently hiring (http://www.fits.me/content/jobs).

FinSMEs

07/02/2012

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