DoubleRecall, a New York City-based developer and provider of technology that replaces paywalls with Captcha-like messages, has raised $1.6m in seed funding.
Backers include YCombinator, Start Fund, SV Angel, Digital Garage, Itochu Ventures, Mentor Equity and TEEC Angel.
Founded in January 2011 and led by CEO Robert Farazin, DoubleRecall is a new brand advertising platform for mobile and web that helps publishers provide content without a paywall. Advertisers can increase brand recall through a social piece that allows the user to engage or tweet directly with the brand advertisers.
The company, which already has offices in Japan and Europe, is hiring (http://doublerecall.com/jobs.html).