Brainbees Solutions Pvt Ltd., a Pune, India-based company which owns the FirstCry.com and GoodLife.com brands, a babycare and a beauty e-commerce site respectively, has raised $14m in Series B funding.
The round was led by IDG Ventures India, with equal participation from existing investor SAIF Partners.
The company intends to use the capital to extend its marketing efforts, adding new business categories and brands, and expanding warehousing space. Brainbees currently has one warehouse in Pune from where it ships products to over 2,000 towns and cities across India.
In conjunction with the funding, Manik Arora from IDG Ventures India has joined Ravi Adusumalli & Mukul Arora from SAIF Partners on the board of the company.
Launched in late 2010 by CEO Supam Maheshwari and Amitava Saha, Brainbees operates:
– FirstCry.com, an e-commerce platform that offers products for moms, babies and kids from leading national & international brands. Its product catalogue includes infant accessories (diapers, toiletries, baby food, stroller, furniture), apparel, footwear, books, toys etc. for children up to the age of 15 years;
– GoodLife.com, which offers a large selection of health, wellness and beauty products.
FinSMEs
17/02/2012