Neolane, a Newton, MA-based conversational marketing technology provider, has closed a $27m financing round.
The company intends to use the funding to expand its leadership, particularly in North America, by bolstering its own sales, marketing and product development efforts, while increasing its presence in new geographies.
Led by president and CEO Stephane Dehoche, Neolane provides a centralized system to track and manage all marketing activity data to generate targeted messaging and the best, most relevant offers based on customer behavior and established preferences.
The company has served nearly 400 companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music.
It has offices in London, UK, Copenhagen, Denmark, and Arcueil, France.