Fitbit, a San Francisco, CA-based maker of the popular Fitbit Ultra Wireless Activity and Sleep Tracker, has raised $12m in Series C funding.
Backers include existing investors Foundry Group, True Ventures, SoftTech VC and Felicis Ventures.
The company intends to use the capital to further accelerate its growth, hiring hardware and software engineers, designers, product managers and marketers (www.fitbit.com/jobs).
Founded in 2007 by CEO James Park, Fitbit delivers innovative health and fitness products and services designed to help people lead healthier, active lives. Its Ultra Wireless Activity + Sleep Tracker is a wireless fitness tracker is distributed at national retailers such as Amazon.com, Best Buy, Brookstone, Radio Shack, REI and Target.
In the last 6 months, the company has launched the Fitbit Ultra, expanded its retail and international distribution and introduced Aria, its new Wi-Fi Smart Scale.