Alice.com, a Middleton, Wisconsin-based e-commerce site and retail marketplace for household essentials, has received $3.6m in funding from a group of Spanish investors.
The company intends to use the capital to enhance its consumer offerings through site advancements and new features.
The investment comes after the merger with Spanish company Koto.com in 2011, and the launch of Alice.es in October 2011, which expanded Alice.com’s direct-to-consumer marketplace to an international European audience.
This round brings the total amount raised by the company to $18.2m.
Led by CEO and co-founder Brian Wiegand, Alice.com provides consumers with a way to shop for all of their favorite household essentials in one place. Its e-commerce marketplace currently features more than 600 manufacturers and thousands of household brands, from large household names, to smaller niche brands.
In addition to its consumer channel, Alice.com partners with manufacturers to provide e-commerce services and allow consumer packaged goods (CPG) brands to work more directly with their end consumer online. Brands, which include Kellogg’s, Slim-Fast, BIC, Seventh Generation, 3M, Ecover and Solo Cup, also receive comprehensive analytics and reporting solutions.
The company is currently hiring (http://www.alice.com/jobs).