Silverdale Bathrooms Acquires Newcastle-under-Lyme Ceramic Manufacturing Business

Silverdale Bathrooms Ltd, a UK-newly formed company funded by Midven’ Exceed Partnership and Skipton Business Finance, has acquired a Newcastle-under-Lyme ceramic manufacturing business, under license from the Jacuzzi Group.

Mark Prince, former managing director of Jacuzzi UK, and Dave Tutton, former marketing director, both invested in and will lead the company.

The Silverdale site, located in the Staffordshire Potteries, has been manufacturing high-end ceramic bathroom pieces for almost 30 years, and will continue to manufacture the luxury B C Sanitan and Jacuzzi ceramic products marketed to bathroom specialists throughout Europe. The B C Sanitan brand has been included in the purchase and will be supplied directly from the new company. The Jacuzzi brand will be manufactured under licence and continue to be supplied via Jacuzzi UK.

The company has also been developing its ceramic sink capabilities over the past 12 month and production is set to expand over the next year.



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