Plum District, a San Francisco, California-based local commerce platform for moms, has raised $20m in Series C financing.
The round was led by General Catalyst Partners, with participation from new investors Comcast Ventures and Duke University and existing investor Kleiner Perkins Caufield & Byers.
The company intends to use the capital to continue to expand geographically, enhance customer experience as well as invest in technology.
In conjunction with the funding, Raul Vazquez, former president and CEO of Walmart.com, was named to Plum District’s board of directors along with Neil Sequeira, a partner at General Catalyst. Amy Banse, Managing Director & Head of Funds, Comcast Ventures, also joins the company’s advisory board.
Led by CEO Megan Gardner, Plum District is a community of moms sharing offers from l0cal and national merchants for other moms. It is in 27 markets across the United States. Plum District is currently in 27 markets and employs over 300 mom consultants.
UPDATE: In a strategic move to bring new products and services to local merchants, Plum District also announced the acquisitions of Chatterfly and DoodleDeals.
– Chatterfly is a mobile digital loyalty and neighborhood reward platform designed to empower Plum District mom consultants to provide solutions for local merchants to reward and retain high-value customers.
– DoodleDeals is a deal site that provides city parents with deep discounts on kids products and services: It is expected to bring Plum District an improved presence in east coast markets and an exclusive distribution footprint through Time Out New York Kids, What to Expect and Amazon.com company Diapers.com.