We R Interactive Receives €150K from EU MEDIA Programme

We R Interactive, a London, UK-based social games publisher, has received a €150k grant from the EUs’ MEDIA programme.

The company will use the funding for pre-production of its online music game, provisionally titled I AM STAR, which leverage proprietary story-telling platform “MUSE” to enable players to live the life of a music star. The grant follows a $5m second round secured in May 2011 (read here).

Launched in 2010 by CEO David Rose Tom Thirlwall, Oli Madgett, and Chris Kelly, We R Interactives also appointed music and games veteran Geoff Heath, OBE, as an advisor. He will advise on strategy, structure, commercial development and best practice.



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