YuMe, Inc., a Redwood City, CA-based operating system for TV 2.0, has received a $12m strategic investment.
The company intends to use the funding to expand its reach in the connected TV space, as well as its global footprint.
Led by CEO Jayant Kadambi, YuMe provides both the technology infrastructure and the audience network for advertisers, publishers, and consumer electronics (CE) manufacturers to monetize their video networks.
Its solution for Connected TVs, the Embedded SDK, includes the technology that CE manufacturers need to create a monetization platform in their devices and integrates with its flagship technology.
The company’s products also include:
– ACE for Publishers, which enables publishers to simplify video ad serving and management functions across all connected device channels—online, mobile, and connected TV.
– ACE for Advertisers, an end-to-end, buy-side video campaign management system.
– The Connected Audience Network, a premium in-stream video ad network.
YuMe, which has its European headquarters in London, UK, is also backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures.