MADS, an Amsterdam, The Netherlands-based-provider of mobile display and messaging ad serving solutions for premium publishers, has raised €1m (approximately $1.4m) in funding.
The investment was made by OTM Investments.
The company intends to use the funding to further expand in Europe (it currently has a leading position in Benelux and Nordic regions), diversifying its business beyond mobile, accelerating innovations in digital ad serving and establishing sales offices in the UK, Germany, Italy, France and Spain to support its clients in their local language.
Led by CEO and founder Ashu Mathura, MADS provides publishers and agencies with a digital advertising platform (MADS ONE) to run display and messaging advertisements on tablets, smartphones and desktops.
Clients include leading European publishers like Sanoma Digital, Telegraaf Media Group, RCS Digital, ReedBusiness and JP/Politikens Hus.