Jivox, a Redwood City, CA-based multi-screen interactive video advertising technology company, secured $8.2m in funding.
The round was led by Fortisure Ventures, with participation from existing investors Opus Capital, Helion Advisors and Jivox’ CEO and founder Diaz Nesamoney.
The company intends to use the funds to build out and accelerate the adoption of its platform, which enables brand advertisers, digital agencies and publishers to deliver engaging video ads powered by interactive and social sharing features. The solution is used by several hundred media companies and agencies including AdBrite, Bloomberg, Weather Underground, Sun Times Media, InteractiveOne, Starcom, OMD, FUOR Digital, GroupM and Lee Enterprises.
In addition, Mani Subramanian, CEO of Fortisure Ventures and John Squires, CEO of Akademos, a turnkey virtual bookstore and marketplace for educators, will join Jivox’s Board of Directors.