BrightRoll, a San Francisco, California-based provider of digital video advertising services, closed $30m financing.
The round was led by new investor Trident Capital, with participation from existing investors True Ventures, Scale Venture Partners, Comerica Bank and Adams Street Partners.
In conjunction with the funding, Trident Capital Senior Managing Director Evangelos Simoudis, will be joining BrightRoll’s board.
Led by CEO Tod Sacerdoti, BrightRoll is a video ad network and a provider of digital video advertising services.
In September 2010, the company launched mobile video advertising enabling advertisers to execute both mobile and online video ad buys through a single platform.
BrightRoll has offices in the U.K., Canada and Germany.
FinSMEs
15/11/2011