UK property website Zoopla and The Digital Property Group have merged their businesses.
The deal aims to deliver enhanced value and performance to both their users and members, who will increased property listings and resources to make better-informed decisions in the UK residential property market.
It is also expected to create a serious challenger to market leader Rightmove, with the hope of delivering at least as many enquiries to its members.
The merger will bring together a complementary set of brands including Findaproperty.com, Zoopla.co.uk and Primelocation.com.
Commenting on the deal, Alex Chesterman, Founder & CEO of Zoopla.co.uk, said: “The deal will deliver real value for UK estate agents and developers and we will be in a position to provide them with the widest possible exposure and be their most cost-efficient marketing partner.”
FinSMEs
17/10/2011