TagMan, a NYC and London, UK-based provider of enterprise-level tag management platform with robust solutions, has raised $5m in its Series B venture capital funding round.
Backers include Greycroft Partners and iNovia Capital.
The funds will help the company invest in product, infrastructure and people. TagMan plans to open several new sales and support offices over the next year, in Europe and North America. In the near-term, the company will launch initiatives to increase adoption of its Tag Management technology, both directly and through partners.
Launched in 2007 by CEO Paul Cook, TagMan is the global leader in tag management. Its system is used to manage online third party vendor tags — and the data they provide — more efficiently. E-commerce businesses rely on tag management systems (TMS) to more quickly and easily implement various marketing campaign solutions and track customers’ entire multi-touch attribution path to conversion in real time.
It supports the tags of more than 200 marketing software and services organizations, maintaining its commitment to user transparency, privacy and website performance.
Customers include Travelocity, Kellogg’s, Autotrader and Virgin Atlantic, among the others.