Pricetector, a Los Gatos, CA-based developer of a social loyalty platform for retailers, has raised $2m in seed funding from Dr. Michael Burry.
The company intends to use the funds to scale their team and build out their platform.
Founded by CEO Rob Levy, Pricetector combines a cloud-based platform with a consumer-facing mobile app to help retailers engage with their customers and build long-lasting, personalized relationships and shoppers get better prices.
In conjunction with the funding, Dr. Burry was appointed chairman of the Pricetector board. Pricetector also added David Allen and Itamar Simonson as new advisory board members.