Moment Systems, a Chinese third-party digital marketing measurement company, has completed a US$20m Series B financing.
The round was led by Kleiner Perkins Caufield & Byers (KPCB), with participation from China Broadband Capital (CBC), Redpoint Ventures and WPP Digital.
In conjunction with the funding. Zhou Wei, partner of KPCB, will join the company’s board.
Founded in 2006 and led by CEO Zhu Wei, Moment Systems specializes in measurement and optimization of digital advertising through reach/frequency, iGRP (internet gross rating points) and demographies of target consumers with core concept of ROI.
The company mainly serve international brands including P&G, Microsoft, KFC, L’Oreal, Volkswagen, IBM, etc..