Loylty Rewardz Management Private Limited, a Mumbai, India-based loyalty and relationship management company, has closed a $4.4m venture capital funding.
The round was led by Canaan India.
The company intends to use the funds to increase investment in the technology platform, expand sales and marketing efforts, broaden the merchant network across Tier 2 and Tier 3 towns and launch new loyalty products.
Founded in 2006 and led by CEO Mr. Bijaei Jayaraj, Loylty Rewardz offer services in all activities related to the development and management of consumer loyalty, data intelligence and direct marketing communication. The company helps companies conceptualize, develop and operate Loyalty Programs, installing best practices and processes towards generating lasting relationships and loyalty amongst their customer base.