GA|PRC Group, a Stone Mountain, GA-based advertising agency that designs and executes integrated retail marketing programs, has been acquired by RFE Investment Partners, Caymus Equity Partners and Starboard Capital Partners.
Debt financing for the transaction was provided by Fifth Third Bancorp and CapitalSouth Partners.
GA|PRC Group is comprised of GA, PureRed Creative and GAPRC Interactive. The company’s marketing programs include premedia advertising execution, digital creative/design, digital asset management services, photographic services and interactive services.
Clients include national retailers including Dollar General, Duane Reade, Kohl’s, Lowe’s, Michaels, Safeway, SUPERVALU and S.P. Richards.
Founded in 1967, GA|PRC currently has 430 employees.
M&A firm AdMedia Partners acted as exclusive financial advisor to GA|PRC Group.