Amadesa, an Evanston, IL- and Ramat-Gan, Israel-based provider of an enterprise SaaS suite that includes testing, targeting and automated content delivery, has secured $7.4 m in Series B funding.
The round was led by Gemini Israel Funds and Carmel Ventures.
The company intends to use the funding to expand sales and marketing efforts and further extend adoption of its enterprise solution suite.
Led by CEO Avi Kedmi, Amadesa delivers a single platform for website testing and relevancy targeting solutions designed to help online businesses maximize revenues, enhance customer engagement, and increase conversions.
Clients include Shoebuy.com, Progressive, Mary Kay, General Mills and the New England Journal of Medicine, among others.