Visible Technologies, a Bellevue, Wash.-based provider of social media monitoring and analytics software, has raised $4m in funding.
Backers include existing investors Investor Growth Capital (ICF), Joe Grano, and Ignition Partners.
The company intends to use the funding to enhance the social CRM capabilities of its platform.
Founded in 2003 and led by CEO Kelly Pennock, Visible Technologies provides Visible Intelligence, a social media monitoring and analytics platform, which is designed to harness business value from social communities by monitoring, targeting, prioritizing, engaging and measuring across social media. New enhancements will further improve analytics, topic discovery, reporting and alerting functions.
The company, which also has offices in London and New York, has relationships with DIRECTV, Microsoft, Xerox, Dr Pepper Snapple Group, Boost Mobile, Autodesk, Vail Resorts, Burson-Marsteller, Razorfish, Group M, Wunderman Network, Tribal DDB Worldwide, John Lewis and Spring Creek Group.