StickyADStv, a Paris, France-based online video advertising network, has raised €1.25m from ISAI.
The company intends to use the funds for R & D and control of its technology in order to have a differentiated offering that meet the expectations of advertisers in terms of setting and measuring performance.
Founded in late 2009 by CEO Gilles Chetelat and President Herve Brunet, StickyADStv is a multi-screen advertising network which markets with major advertisers to advertise “instream video” delivered on computer, smartphone, tablet and connected TV.
Publishers include premium media publishers and “pureplayers” of the Internet.
In conjunction with the funding, Jean-Claude Boulet, and Cyril Vermeulen of ISAI have joined the company’s board.