MomentFeed, a Santa Monica, Calif.-based platform that centralizes access to analytics and campaign management tools for social networks, has received a strategic investment of undisclosed amount from Rockfish Brand Ventures.
Led by CEO and Founder Rob Reed, MomentFeed provides a location-based analytics and campaign management service (SaaS) that enables companies to monitor consumer engagement activity, launch, measure, and optimize campaigns, and maintain customer relationships via Foursquare, Facebook Places, Gowalla, and Twitter Places across hundreds or thousands of locations globally.
The service, which is especially effective for brick-and-mortar retailers, tracks each store’s location-based engagements including check-ins, likes, tips, tweets, pictures, etc., with insights about a brand’s most valuable customers at the local level.
Rockfish Brand Ventures, the venture capital arm of a full-service digital innovation firm Rockfish, joins previous investors in MomentFeed, including venture capital firms DFJ JAIC and DFJ Frontier. Launched in March 2011, it previously invested in Tap.Me, a Chicago-based mobile advertising platform that allows game developers to directly connect gameplay with branded rewards and achievements from any advertiser.