Market Force Information, a Louisville, CO-based customer intelligence solutions company, has secured $15m in debt and equity financing.
Equity backers included existing investors Monitor Clipper Partners, Centennial Ventures, Boulder Ventures and Vista Ventures. Additional debt facilities were provided by the company’s existing lenders Escalate Capital Partners and Comerica Bank.
Market Force Information is using the funds to grow both organically and through acquisitions, as it brings new products to market and expands its global client roster. To this end, the company recently acquired Retail Eyes, a UK and Continental Europe-based customer experience solution provider. Retail Eyes’ acquisition follows the purchase of Winnipeg-based Tell Us About Us in March 2011.
Led by CEO Karl Maier, Market Force provides multi-location businesses, including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies with a suite of customer intelligence solutions comprising of 600,000 field associates across North America and Europe who conduct mystery shopping, merchandising and retail auditing, real customer surveys and proprietary decision-support tools.