The Honest Kitchen, Inc., a producer of a line of food for pets, has received a minority growth capital investment of undisclosed amount.
Investors include consumer-focused private equity firms Alliance Consumer Growth and White Road Investments.
The company intends to use the proceeds from the investment to accelerate distribution expansion, add to its sales force, as well as continue product innovations and marketing efforts. The Honest Kitchen has historically focused on independent pet stores and recently it has gained distribution in select natural foods stores.
Founded in 2002 by CEO Lucy and Charlie Postins, the company provides all-natural products produced in a human food plant and packaged in artistic, eco-friendly and bio-degradable boxes.