Content Fleet GmbH, a Hamburg, Germany-based company that creates tailor-made content and portals for publishers as well as other content distributors, has raised $3.5m in second funding from T-Venture and Bertelsmann Digital Media Investments.
Existing investor Neuhaus Partners also was part of the syndicate.
Content Fleet intends to use the funds to further develop trend detection, expand its team in key areas (http://www.contentfleet.com/jobs/) and internationally.
Founded in July 2010 by Mattias Protzmann, CEO, the company uses analysis methods to identify new themes and product trends found on the internet. These analyses find their input data via social media networking sites, content publishers, online retailers, key word sources, etc. The collected data is then assessed in terms of its reach and monetization potential, forming the basis for content production and portal management. In the meantime, a network of authors ensure that relevant content, already search engine optimized, finds its way directly to the consumer.
By the end of 2011, Content Fleet will bring a SaaS solution that allows clients access to its backend technologies to the marketplace.
Clients include digital media groups such as Deutsche Telekom, Bertelsmann and Axel Springer.