Azullo Limited, a Lancaster, UK-based online advertising platform, has received a minority investment of undisclosed amount.
The North West Fund 4 Digital & Creative, managed by AXM Venture Capital Limited, has joined Joel Rosenblatt.
The funds will support the company’s growth plans.
Led by co-founder Guy Cookson, Azullo builds innovative web-based products, including Respond, an online advertising platform that matches contextually relevant call to action buttons to content, and delivers campaigns via an overlay.
The company recently signed a partnership agreement with performance marketing company TradeDoubler to deliver its technology to power advertising campaigns and affiliate programmes on behalf of TradeDoubler’s publisher network and advertisers.
Over 150 brands currently run ad campaigns with Respond, including Nike, Disney, BT, Microsoft, British Airways and lastminute.com.
The North West Fund for Digital and Creative is part of the £185m North West Fund, financed by the European Regional Development Fund (ERDF) and the European Investment Bank (EIB).