apprupt, a German mobile premium performance network, has raised a seven-digit Euro funding.
Backers include existing investors T-Venture, Neuhaus Partners and KfW.
This company intends to use the new funds to hire sales staff, invest in mobile advertising technology as well as expand internationally.
Led by managing director and co-founder Kjell Fischer, apprupt provides advertising companies with specifically targeted solutions for context-driven mobile advertising and lead generation. It enables publishers (such as WEB.DE, CIO, freenet, TecChannel and Men’s Health) to offer their own users apps and products and monetize mobile traffic.
The company has with offices in Hamburg, Düsseldorf and London.