Affinity China, a New York and Shanghai private loyalty, reward, and lifestyle network for Chinese traveling overseas, closed $600k in seed funding.
The amount of the deal remained undisclosed.
The round was led by RRE Ventures and 500 Startups, with participation from strategic investor Loeb Enterprises.
The funding, which follows the private beta launch of the platform earlier this year, will enable the company to accelerate growth in brand partnerships, technology build out, content development and member acquisition.
Led by CEO Christine Lu, Affinity China is a private network designed to provide access to lifestyle and travel opportunities for its members, leveraging the fact that a growing population of Chinese have access to financial capital and seek a dedicated resource to fulfill their lifestyle desires.