pauldirekt Receives Investment from Vorwerk Direct Selling Ventures and

pauldirekt GmbH, a German online shopping club with a focus on consumer electronics, received an equity investment of undisclosed amount.

The round was led by Vorwerk Direct Selling Ventures, with participation from

The company intends to use the funds to accelerate the expansion of the number of members, and invest in other initiatives to improve its offering to customers.

Founded in 2008, pauldirekt today has over 1.2 million members, who can daily choose out of a range of electronics and lifestyle products at reduced prices. The company’s main investor is the listed Ecommerce Alliance AG (WKN A1C9YW).



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