Azullo Limited, a Lancaster, UK-based developer and provider of an online advertising platform, has received a minority equity investment of undisclosed amount.
Investors include the North West Fund 4 Digital & Creative, managed by AXM Venture Capital Limited, and private investor Joel Rosenblatt.
The investment will support the company’s growth plans.
Co-founded by Guy Cookson, Azullo has built Respond, an online advertising platform that matches
contextually relevant call to action buttons to content, and delivers campaigns via an overlay.
The company recently signed a partnership agreement with global performance marketing company TradeDoubler to deliver its technology to power advertising campaigns and affiliate programmes on behalf of TradeDoubler’s publisher network and advertisers.
Respond is now used by over 150 brands including Nike, Disney, BT, Microsoft, British Airways and lastminute.com.
The North West Fund for Digital and Creative is part of the £185m North West Fund financed by the European Regional Development Fund (ERDF) and the European Investment Bank (EIB).