SupersonicAds, a London, UK-based social in-game advertising platform utilizing virtual currency monetization, has raised $4.2m in its first funding.
The round was led by Greylock Israel (IL).
The company intends to use the funding to grow its global team and expand the international presence of BrandConnect™, its Cost Per Engagement (CPE) solution for brand advertisers utilizing virtual currency monetization in social games. Through integration with the Facebook Platform, SupersonicAds provides brand engagement campaigns and direct response offers for Facebook Credits.
In conjunction with the funding, Greylock IL partner Yoram Snir will join the company’s board.
Led by CEO Gil Shoham, SupersonicAds operates a customizable, plug and play platform gives consumers the opportunity to earn virtual currency for free by completing targeted offers, watching video branded ads, and engaging with brands.
The company has satellite offices in the US and Israel.