Segmint Inc., a Tallmadge, Ohio-based company that develops software creating targeted advertising segments by gathering and analyzing customer purchasing behavior while keeping consumers’ identities anonymous, raised seed funding.
Investors include JumpStart, which committed $250k, and other Northeast Ohio business angels.
A portion of the investment is expected to help Segmint advance business development efforts related to its expanding product offering. The company initially received seed funding from the Innovation Fund and used the capital to establish operations.
The company is led by CEO Rob Heiser.