MomentFeed, Inc., a Santa Monica, Calif.-based location-based marketing software and services provider, has raised $1.2m in Series AA financing.
The round was led by DFJ Frontier and DFJ JAIC, which are part of the DFJ Network, with participation from Gold Hill Capital and angel investors Gil Elbaz (Founder/CEO, Factual), Auren Hoffman (Founder/CEO, Rapleaf), and Walter Kortschak (Former Managing Partner, Summit Partners). Investors also incluse Ken Bane, Ty Danco, Peter Delgrosso, Sanford Ewing (Peninsula Investors), Alex Kazerani, Clark Landry, Jennifer Lefcourt, Location3 Media, Jennifer Lum (Apricot Capital), MI Ventures, and Mark Mullen (Mull Capital).
The company secured a large part of its round through the AngelList service.
Led by founder and CEO Rob Reed, MomentFeed offers a location-based marketing platform that enables companies to monitor consumer engagement activity, launch, measure, and optimize campaigns, and maintain customer relationships via Foursquare, Facebook Places, Gowalla, and Twitter Places across hundreds or thousands of locations through an integrated, Web-based solution.
In conjunction with the funding, Salil Pradhan, venture partner, DFJ JAIC joins Mark Mullen, Managing Partner of Mull Capital, and Mr. Reed on the company’s board of directors.