JOOR, a New York-based online wholesale marketplace for contemporary fashion brands and independent boutiques, has raised $2.25m in Series A financing.
The round was led by Battery Ventures, with participation from Lerer Ventures, Great Oaks Venture Capital, Landis Capital, Forerunner Ventures, William M. Smith and Richard Mishaan.
The company intends to use the funds to expand internationally and grow its online network of boutiques, buyers and brands.
Launched in 2010 by CEO Mona Bijoor and endorsed by the Council of Fashion Designers of America, JOOR aims to create an efficient sales channel for retail buyers and brands giving them the ability to transact, interact and make strategic buying and selling decisions.
FinSMEs
19/07/2011